In the age of artificial intelligence (AI), both businesses and consumers are concerned about the rapidly expanding technology posing a significant threat to their privacy, security, copyrights, and intellectual property. One growing concern is that software, such as DALL-E, which generates images based on prompts, could be used to develop sophisticated fakes of real-life situations. Many internet users reporting on social media that they were fooled by the tech.
“Deepfakes,” which are software-enabled features that allow users to alter or replace the physical or audible features of both pre-recorded and live video participants, have garnered a lot of attention. The rapidly advancing technology makes it almost seamless for anyone to impersonate public figures or create convincing fake photos and videos of well-known individuals, often in compromising parodies.
Nicki Minaj reacts to Deepfake of her and Tom Holland
HELP!!! What in the AI shapeshifting cloning conspiracy theory is this?!?!! I hope the whole internet get deleted!!! https://t.co/fFx1SDtj8o
— Nicki Minaj (@NICKIMINAJ) July 9, 2023
Celebrities are no strangers to deepfakes. Having been victims of the technology for many years. In the above tweet, famous R&B singer Nicki Minaj expresses surprise at finding a video circulating the internet that appears to show her with Tim Holland. The video, which clearly does not feature Nicki Minaj or Tim Holland, is titled “Viceland Deepfake Neighbour Wars” and has received over 50 million views from various sources across the web.
Nikon, Sony and Canon to battle AI fakes with new camera tech
To combat the rising concerns surrounding deepfakes and other artificial intelligence software, Nikon, Sony Group, and Canon are developing new camera technology that will embed digital signatures in their images, making it possible to distinguish them from increasingly sophisticated fakes.
Nikon will offer mirrorless cameras with authentication technology for photojournalists and other professionals. The tamper-proof digital signatures will include information such as the date, time, location, and photographer.
A free online tool called Verify has also been made available for image verification. The date, location, and other credentials are displayed on the website if an image has a digital signature. If an image has been created using artificial intelligence software or has been tampered with, the Verify tool flags it as having “No Content Credentials.”
Nikon, Sony, and Canon are now adopting the same global standard for digital signatures. Japanese companies control approximately 90% or more of the digital camera market.
In spring 2024, Sony plans to release a firmware update that will enable the integration of digital signatures into three professional-grade mirrorless SLR cameras. The company is considering implementing the technology’s compatibility with videos.
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