Currently having a website, a personal or professional blog is very common for developing a personal brand, but having a vlog is less common. Just as you can use social networks to make yourself known and show your more professional side, these two tools can be of great help to increase your audience. Several doubts may arise in your mind: which is better, a blog or vlog? What are the differences between a blog and a vlog? Continue reading this article to learn how to distinguish between these two concepts.
What is a blog?
Blogs are spaces for content creators that, unlike vlogs, contain mainly written information, in addition to delving into specific topics. Normally, behind a blog there is usually an original content creator who is able to write and communicate his ideas and knowledge to a large audience.
Blogs can be of many themes, categories and topics.
The role of a blog is to allow readers or users to actively participate in a discussion with comments and can serve to publish ideas, emotions and professional expertise.
As a result of these terms and technological advances, new professions are born, such as the concept of blogger or bloggers. We refer to a blogger to define those people who dedicate themselves in their work or free time to writing on websites or blogs that are originally structured as articles, intertwined with each other that are constantly updated. They are written informally and subjectively.
What is a vlog?
On the other hand, vlogs are pages that cater specifically to video content. In the beginning, vlogs were those videos that were included within the texts published in blogs, but over time and with the rise of platforms such as YouTube, a vlog is no longer an extra for written content, but is the main piece.
A vlogger is dedicated to creating quality content with videos following a chronological sequence. Unlike bloggers, vloggers do not write long articles with links and eye-catching headlines, they only define in a video description box a short text and a title. It can be said that video bloggers change paragraphs and words and for a video in which a conversation is usually held with the camera talking about specific topics or tells how a special day or event has happened.
Differences between blog and vlog
The biggest difference between a blog and a vlog is that blogs have written content and vlogs utilize video content. In a vlog all the content is 100% multimedia. However, we may have doubts about the content. Can vlogs and blogs have the same content? Partly yes and partly no.
There are many written blogs that use YouTube to upload videos with the same content of the blog but told in a more dynamic and different way. However, despite the definition, these videos are not considered vlogs per se, but videos with valuable content that provide knowledge.
Vlogs are videos that tell the day-to-day routine of a normal person. All of us in the world of marketing know that the important thing today is to make the people who read us, follow us, our potential customers, identify with our service / product.
We know that we must enter more through the heart than through the eyes, and this is the key to vlogs succeeding both in social networks. Because they show everyday situations in which you can perfectly feel identified.
Another obvious difference between a blog and a vlog is the type of channels used to distribute content. To create a blog, you use tools such as WordPress or Blogger, but to create a vlog you need other types of tools or platforms such as Vimeo, Floor or Youtube so that much more visual and attractive content is created. Most commonly, Vloggers are more exposed and better known, while the author of a blog can remain anonymous.
Now that you know how to distinguish the profile of a blogger from a vlogger do not forget that both are content creators and that they stand out for showing quality and prepared content. The two formats allow you to tell the same things and approach the same topics but from different points of view.
When assessing what is better if a blog or a vlog, you should keep in mind that maintaining a blog is much easier than maintaining a vlog that requires more resources and time, since you must invest more time in editing and producing the contents. Either option can help you achieve very interesting things in your professional career and create an online reputation.
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